Valentine's Day in Japan is "Chocolate Day" How do Japanese people celebrate Valentine's Day
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Introduction: We all know that February 14th of each year is the traditional Valentine's Day in the West. With the influence of culture, many Eastern countries also celebrate this festival. The Japanese call Valentine's Day "Chocolate Day". How do the Japanese celebrate Valentine's Day? Let’s take a look together! The first month of the lunar calendar is about to begin with various festivals. Let us count the important traditional festivals and customs of this month. A good year starts with spring. February 14th of each year is Valentine's Day in the West, which is called Valentine's Day or Chocolate Day in Japan. Although Valentine's Day was not invented by the Japanese, the modern custom of giving only chocolates on Valentine's Day was initiated in Japan. Europeans and Americans also give chocolates on Valentine's Day, but it is not limited to chocolates, it can also be ordinary candies. Japanese people give chocolates on Valentine's Day, mostly girls give them to boys. The chocolates they give to their friends on this day are divided into two types: one is called love chocolate, and the other is called friendship (giri) chocolate. Love chocolates are given to loved ones and are usually made by girls themselves, while friendship (giri) chocolates given to company bosses, seniors, male colleagues or clients do not contain romantic connotations but are used to express "thank you" and can usually be purchased in stores. While girls can give chocolates to boys, boys cannot take the initiative to give chocolates to girls on February 14th. This seems very strange to the Japanese. The day for boys to return the gifts is usually one month later on March 14th, which is White Day. Men who receive chocolates on Valentine's Day must give chocolates to girls in return on March 14th. In particular, those who receive giri chocolates as mentioned above must return the gifts with corresponding gifts on March 14th. This is based on the Japanese tradition of reciprocity. Looking back at the history of giving chocolates on Valentine's Day in Japan, the earliest document that can be found was on February 12, 1936, when the Morozoff Limited dessert shop in Kobe published the first chocolate advertisement in an English magazine in Japan. The second was the chocolate hypermarket that first opened at the Isetan Shinjuku main store in February 1958. However, in the first year of the chocolate hypermarket, only 3 pieces of 50 yen straight chocolate were sold. However, in 1968, at the call of Sony's founder Akio Morita, the habit of giving chocolates as gifts began to gradually become popular in Sony's grocery stores. Therefore, Akio Morita once proudly said: "We created Japan's Valentine's Day." And now, it is said that 20% of Japan's annual chocolate sales are sold on Valentine's Day, February 14. Summary: The above article is what the editor wants to introduce to you about some specific content and culture of the Japanese Valentine's Day. You can learn about it. I wish you all a happy and wonderful Valentine's Day! After reading this article, there are more exciting contents in the special topic of the first month of the lunar calendar. Let’s take a look! |
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>>: What does it mean to send roses on Valentine's Day? What do different roses represent?
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